Bespoke Representation
Services in Sales, Marketing
and Public Relations
We help clients tap new markets by serving as their Sales and Marketing Representatives in the territory. We provide a full suite of bespoke Sales, Marketing and PR services to help clients expand reach, enhance visibility and win profitable market share.
Over the years, we have supported the entry and growth of marquee international brands in key Asian markets. These include Mandarin Oriental Hotel Group, PARKROYAL Hotels and Resorts, The Leela Palaces, Hotels and Resorts, and ANANDA in the Himalayas.
Results-driven Sales Strategy
Our professional sales strategy, relationships and proven experience combine powerfully to produce incremental business for our clients.
We undertake a structured approach to drive tangible results from the three key customer segments:
Travel Agents and Tour Operators
We support business development and engineer share shift through focused acquisition and follow up on sales leads from clients. We support the annual rate contracting process and efforts to drive sales during lean periods or for specific products.
Corporations
We support clients on the annual rate contracting and RFP process with large local companies and MNCs whose regional and global procurement function is located in Asia. To track business and educate key decision makers on new products and quality enhancement programs, we conduct periodic business reviews.
MICE and Special Interest Travel
MICE and Special Interest Travel, such as for weddings, is booming in the region. We work with the sectors and companies with the biggest MICE budgets. We work with clients to target this segment through our outreach with corporations, PCOs and event companies.
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Powerful Marketing Initiatives
Strategic Alliances and Partnerships
In markets with very large number of potential customers, finding and attracting high-end, profitable customers is both challenging and critical.
That's where our Strategic Alliances approach is a proven strategy. We have the expertise to build partnership models and negotiate with Credit Card companies, Airlines and Lifestyle brands to acquire new customers and build loyalty.
We also identify and maximize partnership opportunities with Travel Agents, Tour Operators, Online Travel Agents and Travel Management Companies (TMCs).
Robust eMarketing Strategy
We use viral marketing tools like social media, networking and blogs to reach out to end users and influencers.
In addition, eDMs and e-newsletters with product updates and promotions are sent to Travel Agencies, TMCs and Corporate Bookers.
Market Intelligence and Consultancy
We provide ongoing market intelligence on customer insights, trends and competitive activity. We also provide marketing consultancy assignments that clients may require to further their business interests.
Public Relations
Good quality media relations enable us to get strong media coverage to build client brands. We have strong connections with travel and lifestyle media outlets on the one hand, and celebrities and personalities on the other to promote client profiles and products.
Working with the client's internal PR Group, we develop a comprehensive press kit for the market and organize media FAM trips to client locations.
Annual Marketing, Sales and PR Plan
For the market, we develop holistic plans for Marketing, Sales and PR that dovetail into the client's overall plans.
We work to understand your needs, build the plan, measure performance through benchmarking and conduct regular reviews - all to ensure our strategies continually align with your needs and the shifting market demands.
Tradeshows, Roadshows and Market Visits
We arrange market visits, road shows and sales blitz by the client's executives and provide high impact representation at trade shows to enhance profile in the market.
Account Manager: The single point contact for the market
The Account Managers assigned to the clients are experienced sales professionals with relevant hotel and destination sales specialisation.
The team develops a Key Account Management plan for top customers. They conduct formal Business Reviews to track performance, educate on new products and agree on priorities.
To keep abreast of the market, the Account Manager continuously benchmarks the client's products and services against competitors to ensure they remain the best in class.
